Go Banking Rates
Top 100 Money Experts Campaign
Agency: Gen Studio (Malka Media)
Role: AI Creative Strategist & Supervising Video Editor
300 Videos Delivered
+ 70% Daily Youtube Views
+ 1,150% Watch Time
$550K in Sponsorship & Distribution Revenue
62% Cost Savings vs. Traditional Production
The Challenge
Create scalable, engaging and informative content to support GoBankingRates’ 100 Financial Experts campaign to drive traffic to their offers.
The Process
This campaign set out to create 100 expert-led videos with matching articles, plus social cutdowns, a promo sizzle, and sponsor integrations. To deliver at speed and scale, the team built a streamlined system using a clean visual language, templated motion graphics, and AI-driven voiceover and imagery to make financial insights simple and accessible.
The Solution
The campaign delivered 100 expert videos, 200+ social cutdowns, and a dynamic promo sizzle. Using templated systems and AI production, we launched a polished, scalable series optimized for broad distribution with seamless sponsor integration.
Tech Stack
