Engine InsightS Executive Forum AI Creative Social Content

 The challenge here was to take audio from a panel discussion on AI use cases in enterprise scenarios, and use AI creative tools to create accompanying visuals that would support selected audio snippets from the panel discussion.

Erin Rose Opperman, Executive Creative Director, Upstart
The first piece above revolves around creating an illustration style for a brand by hiring an artist to create the style, then training an AI platform on that style to be able to create more illustrations at scale going forward. The concept both conveys a sense of creating the aesthetic, but is at the same time also rendered in that aesthetic — creating an interesting interplay between the story and the medium.

Tim Hong, Chief Product Officer, MoneyLion

After establishing an interesting visual style with the first piece, we were able to utilize similar prompts to create visuals within the same aesthetic for the second piece in the series.

Bill Davaris, Co-Chief Executive Officer, Malka Media

For the third piece in the series, we went with a more live action approach, with integrated simulated social media moments. The goal of these moments was to make it feel like the viewer is interacting with social platforms, in addition to illustrating the story itself that the executive is speaking to.

Dee Choubey, Chief Executive Officer, Moneylion

For the fourth piece in the series, we went with a more Pixar-esque 3D animation style. We’ve included similar social media type moments to ground the piece in the reality of the subject matter, while stylizing everything in a fun whimsical storytelling style.