Avast | 12 Days of Scam-mas

Agency: Gen Studio (Malka Media)

Role: AI Creative Strategist & Supervising Video Editor

The Challenge

What happens when holiday storytelling meets AI-powered animation to expose the scams hiding in plain sight?

The Process

This project produced a 12-episode animated series bringing Edelman’s holiday scam stories to life for Avast. Developed on an accelerated timeline, it blended storybook narration, AI-generated animation, and rapid character exploration within an AI-enabled workflow—launching daily in the lead-up to Christmas to drive seasonal scam awareness.

Tech Stack

Midjourney
ChatGPT
Elevenlabs
GoogleAIStudio
AdobePremiere
Figma
AdobeAfterEffects